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Full text of "Movable stationery"

MOVABLE STATIONERY 



Volume 3 Number 5 



September 1995 



Children's pop-ups, movables 

and novelty books: 
A short history for collectors 
Parti 

Michael Dawson 
Bath. England 

When is a book not a book? When it's an audio 
cassette, perhaps? Or a CD-ROM data retrieval source? 
Or even - at a simpler level - when it's merely a toy? 

Pop-up and movable books have always been a bit 
difficult for publishers and librarians to classify. For 
instance, not many early children's novelty books found 
their way into the British Museum Library, presumably 
because such things were not then regarded as important 
enough to fall within the terms of the Copyright Act. 
Mores the pity, smce pristine copies of some of the titles 
that are now known only from a few remaining child- 
battered fragments would have been a marvelous 
resource for those studying a genre that is only now 
coming fulfy into its own. 

Obviously it is the popular children's books that 
receive the most grueling treatment - favorite stories are 
poured over, passed around family and friends, 
annotated, thumbed and folded - maybe down two or 
three generations - whereas religious tracts and works of 
an "improving"' nature have tended to stay clean... and 
largely unread. But however vulnerable conventional 
books may be to over-enthusiastic young readers, 
patently those that contain moving or folding parts are 
bound to be even more at risk. It is for this reason that 
surviving pop-ups and movables dating from before the 
1850s are now extremely rare, sometimes changing 
hands at prices well into the upper four figure bracket. 

No one is exactly certain when the first movable 
appeared Certainly in the sixteenth century, several 
learned astronomical treatise were published on the 
continent containing overlaying revolves that could be 
manipulated so as to determine the movements of 
planets, of which the Astronomicum Caesareum of 
Petrus Apianus (Ingolstadt. 1540) is perhaps the best 
known. The same idea was used more frivolously in the 
next century when various pastimes appeared in book 



form purporting to read character or tell fortunes by 
means of revolving pointers - Nathaniel Crouche's 
Delights for the ingenious (London. 1684) being an 
example. By the eighteenth century reproductive 
techniques had advanced to the extent that printing 
became for the first time a truly mass medium. There was 
a profusion of illustrated books and prints - often sold on 
street corners for coppers. One type of children's toy- 
book, first produced in Britain by Robert Saver in Fleet 
Street about 1766. incorporated a series of overlaps 
hinged to the pages that enabled the young owner to re- 
arrange parts of each steel-engraved picture so as to bring 
about a "metamorphosis." The idea proved successful 
and many other publishers, both here and overseas, 
copied the tum-up gimmick to tell simple moral tales 
(John Bunyan's Pilgrim 's progress was a popular 
subject) or episodes in the Harlequin and Columbine tale 
- hence the most common name for the genre: 
Harlequinade. Although almost fifty separate titles 
appeared in this country alone, many of which were 
undoubtedly reprinted until the plates wore out, 
comparatively few have survived - probably the best 
collection now to be found is in the University of 
California Library in Los Angeles. 

The notion that children should have books simply to 
enjoy is comparatively recent: in the eighteenth and early 
nineteenth centuries they were predominantly for 
instruction or moral improvement, not fun. Hence the 
curious Toilet Books that were fashionable in the 1820s. 
Near-miniature in format, comprised of eight or nine 
short verses describing each of virtues, the illustrations 
printed opposite (often hand-colored) incorporated a lift- 
flap behind which an appropriate bon mot or 
supplementary picture could be found. William Grimaldi 
(a miniature painter) and his son Stacey (a London 
solicitor) published the first, called simple The Toilet in 
1821; innumerable imitations and variations were to 
follow. 

About three decades later the firm of Dean & Sons. 
Printers and Publishers. Ludgate Hill (producer of 
scholastic books, primers and scriptural items for Sunday 
schools) decided to expand their range by including a 
series that incorporated hand-colored plates with simple, 
tab-operated animations, subsequently claiming to have 
been the "originators Children's Moveable Books" - 



The Movable Book Society 

Movable Stationery is the quarterly publication of The 
Movable Book Society. Letters and articles from 
members on relevant subjects are welcome. Advertising 
is accepted free of charge from members and is included 
when space permits. The annual membership fee for The 
Society is $15.00. For more information contact Ann 
Montanaro, The Movable Book Society, P.O. Box 
1 1654, New Brunswick. New Jersey 08906. 

Daytime telephone: 908-445-5896 
Evening telephone: 908-247-6071 
e-mail : montanaroffl [zodiac . rut gers . edu 
Fax: 908-445-5888 

The deadline for the next issue is November 15. 

though this is sometimes queried. One of the best known 
of their early tides Dean 's moveable book of children 's 
sports and pastimes first appeared in December 1857. 
probably in an edition of 4000. This is known because at 
that tune the firm's policy was to mclude the print -run. 
month and year of publication (4000-12.57) at the 
bottom of the rear cover advertisement. Three years later 
(i.e. 4000-3.60) Dean 's moveable dogs ' party was to 
follow, along with more than a dozen other titles in this 
early series. Despite being made entirely of cut-out paper 
(not card) joined by thin wire pivots then laboriously 
tinted and assembled by hand - for sale at possibly no 
more than 1/- or 1/6 (5p - 7 V 2 p) - there are still quite a 
few of these about, often working, with plates looking 
almost as fresh as when first issued. 

Following Dean & Son's success with such 
innovations, several other London publishers (such as 
Ward & Lock. Darton & Read and Raphael Tuck) 
entered the field with similar novelties: picture books 
with dissolving scenes (overlapping slats activated by 
pull-tabs), peep-shows (layered views opening like a 
concertina, enabling the spectator to spy a scene in 
perspective through a tiny hole at the front) and 
proscenium arch effects - miniature theatrical set-pieces 
that folded out as the pages opened. Great ingenuity was 
brought to play by designers and paper engineers (though 
that term wasn't used then) in an effort to outsmart rivals 
and lure young customers into buying - or nagging their 
parents and grandparents to buy! Ingenious though many 
were, it has to be said that some were crudely made 
Dean & Son survived, its name still on pop-ups right up 
until 1985. because it not only had clever ideas but the 
means to manufacture them effectively. 

But England w as no longer at the forefront of color 
printing technology. Steel plate engraving was being 
superseded by lithography as a means of quality mass 
production and southern Germany not onlv had the 
materials necessary (Bavarian limestone) but the 



expertise to exploit it. Ernest Nister was one entrepreneur 
who saw the opportunity to develop an Anglo-German 
trade link combining German process-work to produce 
gift books for children of unrivaled beauty and charm 
The London office of Ernest Nister was opened at 24 St 
Bride Street (off Fleet Street) in 1888 with the writer 
Robert Ellice Mack as director and talent-spotter. He 
helped develop the distinctive house style by selecting the 
writers and dlustrators who could create an idyll of 
perfectly-behaved children living lives of bucolic bliss. 
These edited confections were sent to Nurnberg for 
revision and processing, where apparently Nister himself 
played an important part m supervising production. It is 
said that for some of the chromolitho graphic plates, up to 
30 overlaid colors might be used to obtain subtlety of 
gradation and richness of color. No doubt this explains 
why. once prepared the illustrations often appear in other 
forms, permutated through several tides. 

Ernest Nister (and its American associate company 
E.P. Dutton & Co. of New York) produced vast 
quantities of conventional cluldren's titles: annuals, 
religious picture books and illustrated fairy stories - all 
containing fine color work. But the firm always 
maintained a strong line in 3-D books and movables, 
perhaps because of a personal predilection by its 
founder? These books are often folio size with lavish 
pictorial board covers and they divide into three main 
categories (with innumerable minor variations): those 
with dissolving mechanisms, often in the form of 
interleaved horizontal slats that transform one picture into 
another when a tab is pulled (e.g. Come and go. 1895): 
those with revolving mechanisms, with also produce a 
transformation, though one brought about by revolving 
one disc interlea%'ed with another (e.g. Revolving 
pictures. 1895); and finally, three-dimensional stand-up 
picture books in which some form of proscenium is often 
erected, behind which a layered tableau forms - rather 
like a traditional stage setting complete with tabs and 
backdrop (e.g. Peeps into faiiy land. 1895). Another 
type of stand-up much favored by Nister also provides a 
self-erecting layered tableau but one that stand freely, 
without a proscenium surround, each layer is mounted on 
card armatures or hollow boxes that ingeniously collapse 
as the pages close (e.g. The soldier panorama. C 1900). 
There are. incidentally, modern interpretations of all 
these Nister types: some are fairly accurate facsirmies. 
others are virtual reinventions in Nister' s nostalgic style. 
None succeed entirely m capturing the subUe quality of 
the original chrornolithoed plates. 

Running neck and neck with Nister at this time was an 
equally brilliant German children's book originator but 
one of quite different temperament: whereas Nister's 
dream-world undoubtedly captivated litde Victorian girls 
( and their mothers) the down-to-earth j oculanty of Lothar 
Meggendorfer must have appealed much more to roguish 

continued on page 9 




ROBERT SABUDA 



1 w - Awful 

2 "fc - POOR 

4 "& - Good 

5 *fa - Superb 




^k everal readers responded to my reviews in 
/ ^ the last issue of MS and I would like to take 
^— ' a moment to address a few. 

The difference between an accordion bound 
book and a signature sewn book is shown below. 




Accordion binding gives a much stronger 
finished page since it is double the thickness of the 
paper stock when glued together. But signature 
sewing is more economical since printing can be 
done on each side of the actual page thereby using 
only half the amount of paper. 

One reader wanted to know what criteria I used 
when reviewing. A movable title with beautiful 
illustrations does not neccesarily mean it is a good 
pop-up book. Neither is a book with just amazing 
engineering. It is a combination of the two (and 
hopefully a wonderful story or non-fiction theme) 
that makes it successful. When I stated that Leo- 
nardo Da Vinci: A three-dimensional study was "a 
bit underwhelming" I certainly don't mean to imply 
that Da Vinci's creations are underwhelming. But do 
we need to see Da Vinci's drawings and paintings in 
3-D They are already stunning drawings and 
paintings in 2-D. Paper engineering is unnecessary. 
Leonardo's tank on spread two is a wonderful 
combination of art and paperwork, but the text never 
tells us if this revolutionary machine was ever built 
in the inventor's time. Surely a disappointing 
omission for the young reader. To put it plainly, I 
feel that a great pop-up book (like a great flat, 
picture book) should sing to the heart of the viewer. 

Lastly, another reader noted the curious lack of 
titles from the Walt Disney Company. I have 
nothing against Disney Press books (except the ones 
where you stick your fingers in a hole and wiggle it 
around so your favorite Disney characters look like 
they're on a college drinking binge). I love Disney's 
films but feel that the books they create are not really 
novelties (as in 'pop-up books'), but more like 
merchandise (as in 'go see the movie'). 

With that in mind, for your consideration.... 





Everyone needs their own spot - Changing 
Picture Book 111: Mary Engelbreit. Paper 
Eng: Intervisual Books, Inc. Pub: Andrews 
andMcMeel. $6.95 US, $9.95 CAN. 13x16.5cm. 10 
pages, accordion bound. 1 pop, 4 dissolving slat 
scenes. Art: Warm and fuzzy pencil and watercolor 
Plot: Finding time for yourself, ala Engelbreit. Cute 
in a greeting card-like way. Paper Eng: Very Simple 
Also: That's what friends are for, 0-8362-4631-4. 

Helping Hector - A lift-the-flaps, turn-the- 
wheels and start-all-over-again book. By 
Gus Clarke. Pub: Artists & Writers Guild 

Books. $12.95 US, $16.95 CAN. 9-780307-175175. 

22x22cm. 18 pages, accordion bound. 4 revolving 

wheels, 35 flaps. Art: Humorous pen and watercolor. 

Plot: A mouse keeps misplacing his belongings. 

Turn the wheels and lift the flaps to find the items. 

Fun for flap lovers. Paper Eng: Very Simple 

Tambourina 's Troubles - A pop-up 
storybook Text: Shen Roddie. Ill: Maureen 
Roffey. Paper Eng: Richard Ferguson. Pub: 
Joshua Morris. $11.95 US, $17.95 CAN. 0-89577- 
674-x. 14x28cm. 9 spreads, signature sewn. 1 pop, 
7 tab mechs, 5 flaps. Art: Humorous pen and bright, 
flat colors. Plot: A too kind turtle offers a mountain 
of friends a ride. Cute lesson. Paper Eng: Simple. 

Tyrannosaurus Rex -The Tyrant King. A 
Fact-Filled Three-Dimensional Book. 

Editorial Consultancy: Dougal Dixon. Ill: 
John Sibbick. Paper Eng: David Hawcock. Pub: 
Chronicle Books. $14.95 US. 0-8118-0835-1. 
22x32 cm. 6 spreads, signature sewn. 2 pops, 6 flaps 
(on diagram of Rex's anatomy). Art: Realistic, scien- 
tific paintings. Plot: Everything you ever wanted to 
know about T-Rex. Last spread of book folds back 
over itself to create 2 foot long dinosaur (it took me a 
while to figure this out. If you get the book look on 
back cover for finished model). If you're into 
dinosaurs you'll probably want it. Would have rated 
higher with more pops. Paper Eng: Complex. 

^^^ A Walk in Monet 's Garden - Full color 
AJLjV pop-up with guided tour. Text: Frances 
^^^* Lincoln Ltd. Ill: Francesca Crespi. Paper 
Eng: Uncredited. Pub: Bulfinch Press (div. of Little, 
Brown). $19.95 US, $25.95 CAN. 0-8212-2195-7. 
Umt consits of 1: a soft bound tour book (no pops) 
19x1 2cm. featuring reproductions of Monet's 
paintings and photos of the artist at work; 2: a nine 
panel, 76x46cm. fold-out and pop-up of Monet's 
garden (watercolor art by Francesca Crespi); 




and 3: a 23.5x26cm. case to hold it all. Plot: A 
visual tour of Monet's inspiring passion. Pops must 
each be unfolded by hand. Greenhouses have clear, 

plastic windowpanes. Nice art 
) as usual by Crespi although 

colors a bit dull for a garden. 

Paper Eng: Simple and (I hate 

to say it) a little uninspired. 

But still a lovely and unusual 

paper (novelty/toy?) item. 

Selling like crazy in NYC. 





juf. 



illustrations being designed so ingeniously that the coins 
complete the pictures: they become the wheels of a bike, 
or propellers of a plane, the port-holes of a ship, the tires 
of a car. etc. There is even room for paper money to 
transform into a flag! 

It is unclear to me who compiled the book as Mr. Sarg 
died m 1942. 

Another addition to the work of Tony Sarg is the Tony 
Sarg magic movie book also published posthumously, in 
1943. See a description of this book in Montanaro, page 
315. 

Are there other titles in readers collections which 
have not been mentioned till now? 

Theo Gielen 
The Netherlands 



Catalogs Recently Received 

Each of these catalogs includes 
pop-up or movable books. 

Books in Motion: Specialists in pop-up and movable 
books. Catalog 2. Box 952 Teaneck. New Jersey 
07666.201-358-0231. 



Letters 

& You've enriched my mind once again. Acting on the 
hint in Movable Stationery, on my visit to Los Angeles I 
went to the Special Collection Department at UCLA. I 
was issued a library card and had a great time looking at 
random choices from the Hunt Collection. There was also 
an extensive display of "'Book as Art"' in cases on the first 
floor 

If anyone is interested in cooperating in the publishing 
of a series of circus books and puzzles of knows of a firm 
that needs designs. I would like the contact. 
Marcia Kahn 
New Rochelle. New York 

3 What a nice article on illustrator and paper engineer 
Tony Sarg by Michael Mullen in the recent Movable 
Stationery*. Such are the articles we want to read. Who 
will follow-up and write articles on all the other makers 
of pop-up and movable books of whom so little is 
known? 

I can give a slight addition to the information Michael 
gave. There is another "novelty" done by Tony Sarg: 

Tony Sarg 's saving book: A trip to Golden City. 
Cleveland and New York. The World Publishing Co. 
n.d. (1946). 220 x 285 mm. 12 p. Spiral bound, 
in dustwrapper. 

This book has beautiful, full-page illustrations in full 
color and enframed texts. Each illustration has several 
slots into which the owner can insert coins, the 



Books of the Ages. Catalogue 7. Gary Overmann. 
Maple Ridge Manor. 4764 Sifverwood Drive. Batavia, 
Ohio 45103. 513-732-3456 

Cattermole 20th Century Children's Books The book 
of a thousand books and a book. Catalog 24. 9880 
Fairmount Road.. Newbury. Ohio 44065. 
216-338-3253. 

Al Dalrymple. Autumn Fires. Catalogue 18. 1791 
Graefield. Birmingham. MI 48009.810-649-2149. 

Harold M. Burstein &. Company. Summer Miscellany. 
Catalog 148. 36 Riverside Dr. Waltham. MA 02154. 
617-893-7974. 

Jo Ann Reisler. Ltd. Midsummer Miscellany. 360 
Glyndon St. NE. Vienna. VA. 22180. 703-938-2967. 

Robm Greer. Catalogue Ninety-six. 29 Oxberry Ave. 
London. SW6 5SP. England. Phone: 0171-736-3707. 
International Access: +44+171-736-3707. 

Somewhere Books. Children's & Illustrated Catalog 
#3. P.O. Box 23 1503. Encinitas. CA 92023. 
619-753-6547. 

Unicorn Books. 56 Rowlands Ave.. Hatch End. 
Middlesex HA5 4BP. England. 
Phone: 0181-420-1091. 

Wooden Porch Books. Rte 1 Box 262. Middlebourne. 
West Virginia. 26149. 304-386-4434. 



The Bologna Children's Book Fair 

Jane McCullam 
Newbury. Ohio 

The annual Bologna Children 's Book Fair brings 
together children 's bookpublishers, booksellers, 
writers, illustrators, librariatis, teachers and literary 
agents from all over the world. An important activity 
at the Fair is the negotiation of licenses, rights and 
coproductions. Jane reports on the McCullam 's visit 
to the 1995 Fair. 

We flew in to the Malpensa airport on a bright 
spring morning and took a bus to the Milan train station 
where we boarded one of the clean, fast trains for 
Bologna. Our hotel the "Marco Polo.'" was a new one, 
on the outskirts of the town, but close to the book fan. 
It was a family-run hotel-ristorante. far more comfor- 
table, clean, and considerate of guests than American 
hotels. We were about a half-hour's walk from the 
fairground, through a quiet park that will eventually be 
an historical reconstruction of the old ironworks, and 
beyond through a pleasant residential area. 

The Fiera is huge, with a dozen or more enormous 
exhibition halls. It had the festive, expansive look and 
feel of World's Fairs. We went to the Italian pavilions 
first, mostly because they looked much more 
interesting and of a human scale. The very first booth 
we saw was devoted to movable books. It belonged to 
Mr. Massimo Missiroli of II Libro Ha Tre Dimensione, 
the mam Italian distributor (and collector) of 3-D and 
pop-up material. His business card is a die-cut, pop-up 
castle The booth was on a corner, with the two outside 
walls made of deep, glassed-in display cases, giving 
space to show dozens of pop-ups opened out flat and 
visible to everyone. Mr. Missiroli included examples of 
his own collection as well as the ones which he is 
selling. We were pleased to find that the big Kubasta 
Christopher Columbus pop-up has been reprinted in 
Italian (1992). 

There was a nice selection of paper model kits 
exhibited by Albatros. from Prague. They have several 
collections of ships and trucks that can't fail to touch 
the paper engineer in us all. 

On Saturday we looked at the non-Italian world - 
Japan. France. Switzerland. Asia, and Scandinavia. 
There were lots of beautiful books going begging 
because they were too expensive, too local, or came 
with poor translations, or just didn't look interesting 
enough. 

Ron Van der Meer's booth was the most exciting 
for us. because we had a chance to meet and talk with 
him and his family, as well as seeing pilot studies for 
potential new works. We are awaiting the publication 
of the Architecture pack, a companion to the Art, 
Music, and Math packs. He had examples of his recent 



pieces, such as Bugz, and a group of tiny books of short 
quotations done for Running Press. 

We had brought a large empty box with us on the 
plane, to the bewilderment of the immigration officials. 
and we managed to fill it with wonderful, special 
treasures by the time we left Bologna. 

The 33rd Bologna Children 's Book Fair will be held 
April 11-14, 1996 at the Bologna Exhibition Centre. 
For more information contact: BolognaFiere, Piazza 
Costituzione 6, 40128 Bologna, Italy. 

Treasure Hunting for Pop-ups 

Lloyd and Mark Walters 

Would you like to know where you can buy a $40 
pop-up book for under a dollar? We do it on a regular 
basis and so can you. Read on. 

We are a father and son who own a used book store. 
We buy. sell and trade a general variety of good, used 
books. We also buy. sell and collect pop-ups. Problem! 
In the store we hardly ever get pop-ups in good 
condition. What to do? 

We now regularly make the rounds of the thrift 
stores in our area. Stores such as Goodwill. Salvation 
Army and St. Vincent De Paul are some of the stores 
run by charitable organizations. Here in the Phoenix 
area there is also a large number of "for profit"' thrift 
stores. These are very much like modern department 
stores, except they feature good quality, used 
merchandise, displayed in a modern manner. 

Most thrift stores have a selection of used books. 
Often the children's books have a shelf or two all their 
own. It only takes a minute to scan through the 
children's books to see if you can spot any pop-ups. 
The spine of a pop-up has a different shape than most 
books and the pages don't lay uniformly together as in 
standard books. You soon leam to zero in on them in a 
flash. 

We visit these stores every couple of weeks. What 
do we find? Every once in awhile we come across a 
real treasure. A pop-up book in near new condition 
priced at any where from 250 to $2.00. Other times we 

find damaged books. continued on page 8 

Pop-up Catalog #4 

Over 100 books with 
Ingenious Paper Engineering 

Send $.32 SASE to: 

About Books 

P.O. Box 5717 
Parsippany, N. J. 07054 



How am I going to build that? 

Robert Sabuda 

In early 1 995 I had lunch with Neal Porter of 
Orchard Books U.S. and Jim Diaz of White Heat Ltd. 
The subject of our gathering was to discuss a limited 
edition for the second printing of The Christmas 
Alphabet. The first run had sold out and Orchard 
was interested in something special the second time 
around. A limited edition of 500 was agreed upon. 
The unit would consist of a cloth bound copy of the 
The Christmas Alphabet signed and numbered within 
a cloth bound slip case. To make the item even more 
unique (and worth the US $ 1 00 price tag! ) the 
limited edition would include one large special pop, 
also signed and numbered. This pop would be bound 
as a seperate unit from the actual book but would 
also fit in the slip case. Those were the easy 
decisions. 



They turned to me. "So, do you have any ideas 
for the special pop?" 

I tried to hide under the table pretending I had 
dropped my napkin. Any ideas? How could I? For 
those not familiar with The Christmas Alphabet it 
contains 26 small doors which open to reveal a solid 
white pop-up: A for Angel, B for Bell, etc. I had 
used every single holiday image I could think of for 
the book. My mind was now a blank. 

"Maybe you could make a scene with some 
element from every letter" said Jim causing me to 
choke on my dessert. 

"No, no," countered Neal "it needs to be simple. 
That's why the book works. It's pure and simple." 

I explained that I had used every image I could 
think of. 

"You haven't used a wreath" they said. That 
was true! I hadn't. The special edition pop began 
to take shape 




In my notebook I made a quick sketch 
of the wreath. Since The Christmas 
Alphabet is an oblong book the 
challenge will be to fill up a very long 
space with a circular pop-up. 



Next a small scale (125mm x 95mm, 
closed) sketch model is made. This 
allows me to physically conceptualize 
all the folds needed. I also decide to 
add a bird (upper left) for a bit of life. 



A full scale (250mm x 190mm, closed) 
working model is made. In the upper 
comers of the card I attach pieces of 
metallic colors (two different greens) 
which represent the foil stamping on 
the background of the finished pop. 




Not wanting the bird to be lonely, I 
add another on the right. A dove was 
used in The Christmas Alphabet so I 
choose partridges here. Berries are 
sketched in with pencil on the wreath. 



A finished 'comprehensive' or 'comp' 
is needed for costing and marketing. 
I start the finished comp by building 
supports to hold up the wreath. 
Rounded stabilizers in the gutter will 
prevent the wreath from rocking back 
and forth when open. 



The bottom layer of the wreath is glued 
to the supports. The stabilizers come 
through at the gutter for added support 
The berries are now punched out holes. 





Risers are glued to the wreath's first 
layer. Purely mechanical, the risers 
will lift the top and bottom portions of 
the next layer of wreath up and out to 
create a perfect circle. 



The second layer of wreath, in two 
sections, is glued to the risers. The 
first layer of ribbon (which is attached 
to the bottom piece of wreath) is 
folded into place. 



Next the third layer of wreath is glued 
to the first layer. Side supports extend 
out from it to hold the last pieces of 
wreath. The second layer of ribbon is 
connected to the wreath's third layer. 





The last side pieces of wreath are 
attached. These pieces contain 'M 1 and 
'W shaped mechanisms which will 
cause the partridges to flap their wings 
when the pop is opened and closed. 



With their wings behind the 
mechanisms and their bodies in front, 
the partridges are glued into place. 



Finally the bow and knot of the ribbon 
are attached to complete the pop-up. 




Two shades of green metallic papeT 
are attached to the background (they 
told me I could make it expensive so 
why not!). 



The finished comp is bound in red 
cloth with my name on the cover 
(which I hate'.). The finished piece 
will be blind (no color) embossed with 
the words The Christmas Alphabet. 





I don't know how the limited editions will be sold yet. Check future editions of MS for details. 



continued from page 5 

We also buy these and use them for parts. Yes. it is 
possible to find two or three damaged pop-ups of the 
same title and with careful work, put together one very 
nice book. If we offer a repaired book to a collector we 
always identify' it as such. 

In addition to thrift stores we also visit rummage 
sales sponsored by churches or other local 
organizations. These are more seasonal, but have 
provided us with some very nice books. 

We seldom chase garage or yard sales. Yes. we 
have found valuable books there, but it just takes more 
time than we can spare. It is much more productive to 
let the thrift stores or churches do the gathering, so we 
can spend just a few minutes finding what is valuable 
to us. 

Here's where it can be even more fun. As long as 
you are making these visits why not look for other 
items of value. We find valuable books of all kinds. 
Collectable first editions, autographed books, last week 
we purchased a matted and framed piece of original. 
Brenda Starr comic strip art for $3.00! Now it hangs in 
our store with a $ 1 50 price tag. 

Here's another place to find great buys on pop-ups - 
discount centers. They are a cluster of major retailer's 
outlet stores. In a center near us they have a store called 
Publishers Clearance Center. It is a large store packed 
with "remainder" books. Remainders are publisher 
over runs. They printed more books than could be sold 
in book stores and now they are trying to get rid of 
them. We bought a dozen different titles on our last 
visit, all at half or less of the original price. Many are in 
their original shrink wrap Just as in new bookstores, 
you must carefully examine any pop-up not shrink 
wrapped to be sure it is not damaged. 

The thrill of the chase! That's part of the fun of 
treasure hunting for pop-ups They are hiding right 
there in your neighborhood! What are you waiting for? 



Book Sales in America 



Upcoming Events 

The Metropolitan Children's Book & Antique Toy 
Fair and Seminar will be held in New York City from 
December 1-3. The seminar on Friday, December 1 
w ill feature speakers with expertise on Johnny Gruelle 
and Raggedy Ann & Andy; Collecting Golden Books; 
Collecting Tasha Tudor; Series Books; Christmas 
Books. Ephemera & Toys; and Collecting 19th and 
20th Century Pop-up and Movable Books [with 
Antonio Raimo and Ann Montanaro]. The seminar 
costs $35 and includes three-day admission to the fair. 
Advance registration is required. 

On Saturday. December 2 Tasha Tudor will present 
"An Illustrated Lecture." This event will include a 
private reception and autographing session available by 
reservation only. $150. 

Book dealers from the U.S., England, and Germany 
will be offering children's books for sale at the Fair. 
For more information contact Metropolitan Book Fairs. 
1 10 West 19th St.. New York 1001 1. telephone 212- 
463-0200. 

Letters 

& In volume 3 #3 I read an article on Eurpoean pop- 
up books by Theo Gielen. I enjoyed it immensely and 
became quite excited about many of these books. I 
began writing letters and ended up sending out nine of 
them to inquire about prices in dollars, postage, etc. To 
mv disappointment only two places responded - Albin 
Michel from France and V. Schreber from Germany 
(From whom I ordered ten books). They were on Visa 
and I haven't received them yet but I'm sure they'll 
arrive soon. 

I wonder if any other subscriber has contacted these 
publishers with more success than I. If so. I would be 
eager to know as I am still interested in the books. 
Lean Fiterstein 
Roslvn. New York 



Book sales in America: The guide to used book 
sales throughout the USA is an informative publication 
for those who are interested in attending local book 
sales and events. Authors Tom and Helen Oram have 
compiled a 370-page directory of used book sales held 
by non-profit organizations. The soft cover book is 
arranged by date, region, and states. The individual 
entries for sales describe how many books are offered 
for sale, the price range, and usual date of the sale. It is 
available for $14.95 through book stores or from the 
publisher: BAYSYS Publishing. P.O. Box 452. 
Hudson. Massachusetts 01749. Telephone: 508-562- 
3400. email: booksale.'3'.bavsvs.com. ISBN 0- 
9640950-3-3. 




SECOND HME 'ROUND 

Duality Lsed Docks 

|619) 273-9571 



fteUcn/Non-nctton 

Ceneral/Mystery/Scl-fl 

Cookery & Children 

Used. C'/I . Collectible. Antiquarian 

We do Cook I airs & Books by Hall 
PC Box 9CSS. San Cieeo. i\ 92169 



continued from page 2 

boys (indeed, one of his popular slat transformation 
books is called Tricks of naughty boys, 1899). Nister's 
background was as a fine art printer. Meggendorfer 
came from the world of satire: for many years he 
worked as a cartoonist on the German equivalent of 
Punch. But he also had a life-long interest in puppets 
so it was his special contribution to combine the skills 
of a rumbustious illustrator with ingenious (card) 
mechanisms that enabled his comic characters to move 
about the page like demented manikins. Another 
contrast between them was that Nister combined the 
roles of printer and publisher but Meggendorfer 
preferred to work more like a present-day "packager" - 
thinking out new ideas, developing the concept, 
producing artwork, designing the mechanics then 
leaving it to others to print, publish and distribute. As a 
result. Meggendorfer titles appeared in many 
international editions: his German publishers were J.F. 
Schreiber of Stuttgart and Esslingen and Braun & 
Schneider of Munich: Grevel and (occasionally) Dean 
produced English editions: Capendu and Dambuyant & 
Guignard produced French ones and there were Italian, 
Spanish. Russian. Swedish - even Bohemian (Czech 
Republic) translations, too. 

Meggendorfer was prolificalfy inventive, constantly 
introducing new ways of intriguing and diverting 
youngsters with his humor and skill. He produced 
many types of movables - slat transformations, 
tableaux or panoramas {International circus. 1889), 
flap trans-formations (The jolly uncle, 1894), optical 
illusions and 3-D puzzles of various kinds. But it is as 



11 



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Special emphasis on movable and 
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covering 1770 to the present. 

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(703)938-2967: FAX (703)938-9057 



an animator of puppet-like figures that he is best 
remembered: picture books whose lively characters - 
whether human or animal - spring into manic life at the 
pull of a tab. One tab only to each page: the amazing 
trick was that he could produce so much - seemingly 
conflicting - movement from one simple tug Of the 
many titles of this type. Lebende tierbilder. ©1890, 
(featuring farmyard animals): Travels of little Lord 
Thumb and his man Damien. 1892 (about the adven- 
tures of a diminutive English rrTlord and his servant) 
and Always jolly! ', 1889 (a compendium of odd-ball 
performers both human and circus) are notable. In 
1 985 Waldo Hunt of Intervisual Communications paid 
his own tribute by producing The genius ofLothar 
Meggendorfer with a preface by Maurice Sendak: 
besides introductory appreciations it contains six 
facsimile animations, one of which has a transparent 
back panel so that one can see exactly how the 
mechanism works. 

Undoubtedly, the last decade of the nineteenth 
century was a golden era for lavishly-produced novelty 
books, with Nister and Meggendorfer vying for supre- 
macy. The number of titles from these two - plus rival 
publishers and imitators elsewhere - is impressive even 
by modern mass production standards. But as the 
clouds of war began to gather with the arrival of the 
new century it was inevitable that such abundance 
would end. 

Nister died suddenly in 1909 but though his firm 
survived his loss it couldn't survive the outbreak of 
hostilities and the wave of anti-German fervor it 
produced here and (to a lesser extent) in America. 
The total and immediate loss of the English-speaking 
market had an equally devastating effect on 
Meggendorfer' s publishers: although Lothar lived on 
until 1925 when he was approaching his eighties, he 



T.W. Clemmer, Bookseller 

236 Manor Dnve. Richboro, PA 18954 
1-215-355-1627 

Pop-up Catalog #6 
Ready in September 

Highlights to Include: 

THE VOYAGE^F MARCO POLO. 1962. 

Bancroft & Co. $125 

THE ADVENTURES OF SINBAD THE SAILOR 

1960. Bancroft & Co. $125. 

Also Holidav Book Section to include: 

THE SHINIEST STAR. 195? 

Nfn/vg original box. $75. 

If you are not already on our mailing list, 
Please send $.78 in stamps for a copy. 



M^ 

7X 



seems to have spent his declining years entertaining 
children with his puppet theater. 

In Europe, the austerities of war and its aftermath 
were not propitious for expensive frivolities but across 
the Atlantic the firm of McLoughlin Bros, which had 
for some time been producing reprints of German 
originals (e.g. the flap books in their Pantomime Toy- 
book series such as Bluebeard and Sleeping Beauty, 
both published in New York about 1890) exploited the 
opportunity by plagiarizing a number of German 
originals such as J.F. Schreiber's hugely popular 
panorama Grosse menagerie. 1884. Business pros- 
pered and it continued producing three dimensional 
novelties (increasingly of its own design) until well 
after World War II - the Jolly Jump-up senes in the 
'40s and '50s being particularly associated with its 
name. 

Here in Britain, the 1 920s seemed to offer fresh 
hope of peace and stability. A higher level of general 
literacy was producing a widespread thirst for news- 
papers, magazines and books, the latter being marketed 
for the first time through mail order as well as the more 
conventional retail outlets. One of those involved m the 
media explosion was S. Louis Giraud who worked m 
the promotions department of Beaverbrook's dynamic 
Daily Express. One day - out of the blue - he was 
visited by an unusual character called Theodore Brown 
who showed him some folded paper devices (rather 
like moving origami) that their inventor thought might 
be exploited as advertising gimmicks Giraud. who was 
looking for innovations that could be launched through 
the "junior comer" of the paper, jumped at the idea of 
incorporating these "self-erecting models" into a series 
of children's annuals - and true pop-ups were born! 
The first Daily Express children 's annual came out in 
1929 with seven of these special 3-D effects, including 
a pop-up of Rupert Bear, his first appearance between 
covers. Theodore Brown (whose background was in 
cinema-photography and stereoscopy) provided the 
inspiration and. I believe, designs for the earlier 
models; Giraud acted as a gifted manufacturing and 
marketing entrepreneur. Five Express annuals 
appeared, of increasingly sophisticated design, and 
were evidently sufficiently successful for Giraud to live 
off the concept and launch his independent Bookano 
annuals under the Strand Publications imprint, starting 
in 1934. The series continued for 17 further years and 
even despite the London Blitz and severe paper 
rationing of the Second World War. there was never a 
Christmas between then and 195 1 without its Bookano 
Stories - "complete with pictures that spring up in 
model form." 



Questions and Answers 

Q. Can the batteries in musical pop-ups be replaced? If 

so. where can the batteries be purchased? 
Mike Winne 
6 Sand Hill Court 
Parsippany. N.J. 07054 



Offered for Trade 

I would like to trade a copy of Moko and Koko in the 
jungle by Kubasta for another title in the same series. 

Ellen Rubin 
66 Lockwood Road 
Scarsdale. NY. 10583 



New Publications 

The following titles have been identified from pre- 
publication publicity, publisher's catalogs, or adver- 
tising. All titles include pop-ups unless otherwise 
identified. 

Action robots: A pop-up book showing how they work. 
Dial Books for Young Readers. 8% x 1 1 'A 10 pages. 
$16.95.0-8037-1843-8. 

Ahoy there, little polar bear pop-up book. By Hans de 
Beer. North South Books November. 714 x 10. 
$15.95 1-55858-438-2. 

All things bright and beautiful. Tyndale. September. 
$12.99.0-8423-1651-5. 

Angels: A celestial celebration. Running Press. 
September. 2% x3%. 14 pages. $4.95. 
1-51638-605-5. 

Bear buys a car: A 3-d picture book. By Stephen 
Wyllie. Dial Books for Young Readers. September. 
$13.95. 22 pages. 0-8037-1840-3. 

Beauty and the beast and other fantastic fairy tales. 
By Ron van der Meer. Random House. September. 
$19.00. 8 x 11. 10 pages. 0-679-86669-8. 

Belle s missing book. A Window Box Book. Mouse 
Works. October. 5V 2 x 5 l A. 6 spreads. $7.98. 
1-57082-269-7. 



This article is printed with permission 

of Book and Magazine Collector 

London, England 

Part 11 will appear in the December issue. 



10 



Busy beaver pond. One Small Square. W.H. Freeman. 
October. 7 x 7. 12 pages. $8.95. 0-7167-66086. 

Busy farm: A pop-up book. By Sian Tucker. Little 
Simon. October. IO'/axWA. 5 spreads. $12.95. 
0-689-80197-1 



Can dogs fly? Fido 's book of pop-up transportation 
surprises. Dial Books for Young Readers. 7'/ 2 x 9. 12 
pages. $9.95.0-8037-1776-8. 

Christmas star: A light-up shadowbox book. Dorling 
Kindersley. November. 4% x 5. 5 spreads. $9.95. 
0-7894-0203-3. 

Crazy for you: Two dozen ways to say "I love you ". 
Running Press. September. 2V< x 3 l A. 14 pages. 
$4.95. 1-51638-607-3. 

Creepy crawly crunch cake. Mouse Works. August. 
10V4 x 8 'A. $8.98. 1-57082-280-8. 

Disney's Christmas is coming! A fold-around pop-up 
book featuring Mickey Mouse and friends. Disney 
Press. December. 6'A x 8'/ 2 . 10 pages. $1 1.95. 
0-7868-3039-5. 



A Kwanzaa celebration: Pop-up book. Illustrated by 
Robert Sabuda. Little Simon. October. 6 3 /4 x 8. 
7 spreads. $1 1 .95. 0-689-80266-8. 

Little vampire 's diary. Chronicle. September. 6 x 8'/ 2 . 
$12.95.0-8118-1010-0. 

Lion cubs at home. One Small Square. W.H. Freeman. 
October. 7 x 7. 12 pages. $8.95. 0-7167-6609-4. 

Maisy 's house: A pop-up and play book. Candlewick 
Press. September. $17.95. 9x9. 1-56402-635-3. 

Mortis 's magic glasses: A pop-up adventure. Joshua 
Morris. 7 x 9. 18 pages. $1 1.95. 0-89577-695-2. 

Mouse 's Christmas house: A press-out model book. 
By Michelle Cartridge. Andrews & McMeel. 8V2 x 1 1 . 
$9.95. 



Disney 's toy story pop-up book. Disney Press. 
November. 8 x 10. 8 pages. $13.95. 0-7868-3084-0. 

Disney 's villans: a pop-up book. Disney Press. 
October. 8 x 10. 12 pages. $13.95. 0-7868-3056-5. 

Disney 's Winnie the pooh 's nightmare: A pop-up 
book. Disnev Press. August. 8 x 10. $12.95. 12 pages. 
0-7868-30 19-0. 

The earth in three dimensions: An atlas and pop-up 
globe of the world. Dial Books for voung Readers. 
14x14. $17,95 0-8037-1739-3. 

The golden angel: A pop-up ornament book. By 
Penny Ives. Little Simon. October. 2V* x 3'/ 2 . 12 
pages. $4.95. 0-689-80332-x. 

Gutenberg 's gift. By Nancy Willard. Harcourt Brace . 
October. 10x8. 12 pages.'$20.00. 0-15-200783-0. 

Happy birthday! A book of best wishes. Running 
Press. September. 2 3 A x3%. 14 pages. $4.95. 
1-51638-604-9. 

Jingle bells. Andrews & McMeel. October. 3 x 3 Y 2 . 
$4.95. 0-8362-0018-7. 

The jungle book: Mowgli makes a friend. A Tiny 
Changing Pictures Book. Disney Press. September. 
3% x 3%. $4.95. 0-7868-3068-9. 



The musical cherub: A pop-up ornament book. By 
Pete Bowman. Little Simon. October. 2 3 /4 x 314 . 12 
pages. $4.95. 0-689-80335-4. 

The nutcracker. Andrews & McMeel. September. 
3% x 4/2. (slipcased) 32 pages. $4.95 
0-8362-0772-6. 

The painted cherub: A pop-up ornament book. By 
Pete Bowman. Little Simon. October. 2 3 /< x 3 'A 
12 pages. $4.95. 0-689-80334-6. 

The "pop-up " goldilocks and the three bears with 
"pop-up "pictures. Illustrated by Harold B. Lentz. 
[reproduction]. Applewood Books. October. 8 x 9 l A. 
24 pages. $14.95. 1-55709-239-7. 

The "pop-up" Puss in-Boots with "pop-up" pictures. 
Illustrated by Harold B. Lentz. [reproduction]. 
Applewood Books. October. 8 x 9 'A 24 pages. $14.95. 
1-55709-238-9. 

Scare the moon. By Harriet Ziefert. Candlewick. 
October. 8x8. 16pages. $12.95. 1-56402-657-4. 

Seven great inventions: A pop-up book by Celia King. 
Chronicle. September. 4>/ 2 x 5 ! / 2 . $9.95. 
0-8118-0912-9. 

Silent night. Andrews & McMeel. October. 3 x 3'/ 2 . 
$4.95. 0-836-20026-8. 



Knights: A 5 '-dimensional exploration. Orchard 
Picture Books. September. $17.95. 1 1 x 9'/ 2 . 16 pages. 
0-531-09456-1. 



Silver bells: A musical pop-up book. Original lyrics by 
Jay Livingston and Ray Evans. Little Simon. October. 
9% x 10'/ 2 . 6 spreads. $14.95. 0-689-80180-7. 



11 



Sleeping beauty. Andrews & McMeel. September. 
3% x 4'/ 2 . (shpcased) 32 pages. $4.95 0-8362-0769-6. 

The snow angel: A pop-up ornament book. By Penny 
Ives. Little Simon. October. TA x VA . 12 pages. 
$4.95. 0-689-80335-4. 

Spider-man: Lizard 's deadly trap! Fun Works. 
TAxTA. 10 pages. $6.98. 1-57082-277-1. 

Stephen Biesty 's incredible pop-up cross-sections. 
Dorling Kindersley. September. IOV2X 13. 
3 spreads. 0-7894-0199-1. 

Swan lake. Andrews & McMeel. September. 
3% x 4 '/;. (slipcased) 32 pages. $4.95 
0-8362-0771-8. 

Thank you'. Running Press. September. 2% x 3'A. 
14 pages. $4.95.1-51638-605-7. 



A Victorian Christmas: A 3-dimensional pop-up 
village and holiday countdown calendar. Andrews & 
McMeel. 12 x 1114. $14.95. 

Waiting for Filippo: The life of Renaissance architect 
Filippo Brunelleschi. By Michael Bender. Chronicle. 
October. 9% x 9 l A. 10 spreads. $19.95. 
0-8118-0181-0. 

Walt Disney 's Cinderella: A stitch in time. A Tiny 
Changing Pictures Book. Disney Press. September. 
3V, x VA. $4.95. 0-7868-3057-3. 

Wee mouse Christmas: A pop-up book with flaps. 
Random House. September. $7.99. 9 spreads. 6x6. 
0-679-87091-1. 

What 's in the closet? A spooky pop-up book, by Ruth 
Tilden. Little Simon. September. 5 x l l A. $8.95 
0-689-80267-6. 



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The three little kittens in the enchanted forest: A pop- 
up adventure. Hyperion. September. 9x9. 16 pages. 
$18.95. 0-7868-0137-9. 



Where, oh where, is Kipper 's bear? A pop-up book 
with light! By Mick Inkpen. Harcourt Brace & Co. 
September. 9x7.16 pages. 0-15-200394-0. 



The ultimate ocean book: A unique introduction to the 
works under water in fabulous, full-color pop-ups. By 
Maria Mudd-Ruth. Artists & Writers, October. 9x11. 
5 two-page spreads. $19.95. 0-307-17628-2. 



Where 's Percy?. A Window Box Book. Mouse Works. 
October. 5V 2 x 5'/ 2 . 6 spreads. $7.98. 1-57082-27060. 



Unwrap the mummy: A four-foot-long, fact-filled, 
pop-up mummy to explore! By Ian Dicks and David 
Hawcock. Random House. September. 1 1 spreads. 
7 x 15%. 0-679-87028-8. 



MOVABLE STATIONERY 

The Movable Book Society 

P.O. Box 11654 

New Brunswick, New Jersev 08906